Dhanteras Gold Buying Guide: A Simple Checklist

Why gold is bought on Dhanteras

Dhanteras (Dhantrayodashi) marks the start of the Diwali festivities. By tradition, people buy gold, silver, utensils or coins on this day as a sign of prosperity. Because many people shop on the same day, showrooms are crowded and decisions get rushed - which is why planning helps.

Seven-point checklist

1. Fix a budget and a piece in advance. Browse online first so you only confirm on the day.
2. Check the live rate. See today's gold rate in Lucknow and note it before you walk in.
3. Compare making charges as a percentage and in rupees: making charges guide.
4. Choose the purity for the use: 18K vs 22K.
5. Verify BIS hallmark and HUID on the piece: HUID guide.
6. Get a proper invoice showing weight, purity, rate, making, stone, GST and HUID.
7. Read the return, exchange and cancellation terms before paying: return & refund policy.

If you cannot buy the full amount at once

A gold savings scheme lets you build the amount in instalments and redeem the accumulated gold against jewellery. Read the full rules of each plan on our Gold Savings Schemes page before you enrol.

Buying online vs in the store

On this website each product shows a full price breakup at the live gold rate, so you can compare in advance, and you can pay online at checkout. To see a piece in person, visit the Narayan Jewellers store in Lucknow. Browse all jewellery now to shortlist.

Common mistakes to avoid

• Comparing only the final price instead of the making charge and weight.
• Accepting a bill without the HUID or purity.
• Paying large cash amounts without an invoice.
• Assuming an advertised "offer" applies to every product - read the conditions.